The International Coaching Federation Philippines (ICFP) Charter Chapter recently honored three organizations at their first PRISM Award virtual ceremony.

The PRISM Award originated in Toronto, Canada and has since been adopted by several ICF Chapters around the world.  The Award seeks to recognize how organizations around the world, across cultures, have truly been transformed through coaching.

As described by PRISM Award co-lead (and ICF Philippines, Secretary), Ina Teves, “a prism is a tool that bends white light and separates it into a rainbow of color.  Prism is thus a metaphor for transformation – in this case, how the white beam of coaching touches an organization and impacts a diversity of stakeholders –  leaders, employees, customers, and the public at large.”

Three ICF Master Certified Coaches from around the world, Dr Svea van der Hoorn of South Africa, Zach Prosser of the US, and Alina Kar Menon of India, were tasked to conduct a blind evaluation of the finalists to determine the winner/Honoree.  They took a triangulated approach in adjudicating the applications:  the way in which each applicant met the spirit and purpose of the Prism Award; the merit in application of the rubric criteria in terms of Impact, Standards, Strategy and Sustainability; and the uniqueness of each application as recorded in their application.

This PRISM award is sponsored by the Asian Institute of Management – School of Executive Education and Lifelong Learning (AIM-SEELL) and the Ateneo Graduate School of Business – Center for Continuing Education (Ateneo-CCE).   The sponsors provided the prizes in the form of a choice of several courses for the Honoree.

Three finalists were announced:  Zuellig Family Foundation (and its nominating coach, Julius Ordonez of Benchmark Consulting), APEC Schools (nominating coach Lea Uy-Ungson of Haraya Consulting), and TaskUs Wellness and Resiliency Department nominated by its coach, Vina Paglicawan).  It is worth noting that the finalists represented three different sectors:  a NGO (non-government organization), the academe, and the corporate world (not for profit).

The first PRISM Award Honoree is APEC Schools, given in recognition of its successful coaching programs for its teachers.  In her acknowledgement, Ms. Mheng Barcelon, Professional Development Manager for APEC Schools, said, “thank you for the honor and achievement as we represent the academic institutions who do not have access to coaching and have been struggling during the pandemic”.  She added, “This is a testament of the desire to reach out to teachers and make things better for them and their students.  Hopefully, this paves the way to inspiring more educational institutions to get coaching and be coached.”

In her closing remarks, Katherine Limjoco, Incoming ICFP President said, “we hope we were able to impart how coaching is an integral part of a thriving society and its capacity to empower individuals and organizations.”  

The Prism Award Honoree and Runners-up will share their stories in an online forum on how they successfully built coaching cultures in their organization at the Transforming the Future of Work through Leadership and Coaching

This event will also feature esteemed speakers in the ICF local and global community, and thought-leaders in the field of HR and management from the Ateneo Center of Continuing Education and AIM School of Executive Education and Lifelong Learning.  They will discuss new ways of working in our ever-evolving world of work, where coaching is an essential and foundational way of leading and being, not just for leaders, but also for all employees. 

The forum will be held online via Airmeet from July 20 (Wed) to 22 (Fri), 2022 from 9:00 AM to 12:30 PM. For more details, please visit Future of Work Forum – International Coaching Federation (

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